App for the ASCARI racing circuit
Interviews / Documentary analysis / UX-UI benchmarking / User flows / Information architecture / User testing /Lo-Fi & Hi-Fi Prototyping
Mobile app design from scratch, integrating various functionalities to improve the user experience and the management of the race track. As the sole UX/UI designer, I was responsible for the entire design process, from initial client meetings to the final development documentation.
CHALLENGES
- Effortless and intuitive booking form design: UX efforts focused on making the booking process easy and enjoyable, despite the challenge of having several booking types with distinct features and numerous options to choose from within each booking.
- Client team change and shift in their vision for the app: Two weeks before the final delivery, the client team changed, and their vision for the app shifted from a prior focus on booking and workshop management to a more social network-oriented approach. I adapted the design to prioritize community building while retaining the previously developed functionalities.
Project developed within the company Mimotic

