Web design for Eptisa
Interviews / UX-UI benchmarking / Information architecture / Lo-Fi Prototyping / User testing / Hi-Fi Prototyping
Redesign of the Eptisa website, an engineering and innovation consultancy. As lead UX/UI designer, I was responsible for the entire design process, from initial client meetings to final documentation for WordPress development.
CHALLENGES
- Create a dynamic and engaging website design for users aged 20 to 60, with the added challenge that several senior managers were late to the design process and had somewhat outdated aesthetic tastes.
- Generate interest in Eptisa’s projects and enhance the personalized user experience, humanizing the interface to make it feel like you’re contacting a specialist from the team and building trust to improve conversion rates.
- Attract talent to work with Eptisa and B2B clients to collaborate on projects.
Project developed within the company Mimotic
